The video displays the importance of advance technology that affects the society. Its main adjective focus on the restrictions and improvements that copyright to must follow into the future with the “new technology being perfected everyday.” These adjectives must balance out the consumer and business. However, at this time the balance is one side where the consumer is able to gain the advantage of free: songs and videos, knowing fully well as the consumer its illegal. Also, many individuals take it for granted and don’t care about the impact. As a result, the creators/ artist’s song or videos are stolen from their hard work and business loss profit and the artist/creator will suffer from the lack of profit to support their work.
On the other hand, the business or corporation that produce the sales of the songs and video are pricing the goods for a higher amount than usual so it causes the consumer to not favor and support the business and artist instead look for loop hole into gaining the goods free of charge. Every individual understands that if the price is not right or impossible to precise then individuals will seek pirated means. As far as copyright ownership goes the choices are the individual will learn to share or not share at all in my reality. Overall, copyright must be improved into an international setting soon to balance the consumer and business due to the advancing technology.
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